About
AI doesn't fail because of the models.
It fails because the operating model, governance, and data foundations aren't ready. That's the work I do.
I help organisations, especially in pharma and regulated environments, move from AI that looks good in demos toward AI that works in real life. Less focus on tools, more on what makes them usable: alignment, decision-making, knowledge, and the connected systems underneath.
15+ years across digital platforms, analytics, and enterprise transformation. Comfortable in the messy middle: no clear playbook, half-built structures, high expectations.
Today I focus on AI strategy, governance, and content systems, helping leadership teams turn ambition into execution. And I build AI literacy and leadership capability, because tools don't transform organisations, people do.
Still learning. Still testing. Still changing my mind when something doesn't hold.